44 Sign Company: August 2012

Tuesday, August 28, 2012

Take Your Business Wherever You Go

Vehicle graphics are a low cost, high impact advertising solution for many business owners. Consider the following:

A recent 3M poll showed that 90% of travelers notice the graphics on a wrapped vehicle.

One Scotchprint Graphics truck reached an estimated 40,585 people per day in Chicago.

75% of consumers form impressions about a company based on Fleet graphics.

30% of consumers base buying decisions on impressions they receive from company vehicles.

According to the American Truckers Association the average delivery vehicle makes 16 million visual impressions each year.

The graphic design must be dramatic and eye catching. If your business vehicle is “graphically wrapped”, make sure you park it in a busy traffic area. The cost of the vehicle graphic is typically tax deductible. Consider putting your car to work for your business!

Monday, August 27, 2012

New LED Sign Technology: The positives and negatives

Yes, it seems the next step in Sign technology is the new LED sign technology. There are many positives to this new technology. For example,

Signs range from having the ability to display millions of colors.

Resolutions of the LED signs range up to almost HD quality viewing.

The software that comes with these signs makes changing your daily messages quick and easy and also allows for animations.

However, the downside to this new technology is that it is expensive. The one big positive to outdoor advertising is that it is extremely cost effective. However, with this kind of technology, it becomes a much bigger expense. Also, it is a much debated topic at the moment as to whether these kind of signs are too distracting for daily drivers. Whatever side you land on, these type of signs are certainly changing the atmosphere of outdoor advertising.