Branding Through Signs

With all of the clutter out there today, it can be very tough to brand your business. Let's face it, with Americans experiencing anywhere from 3,500 to 5,000 marketing messages a day, it can be overwhelming trying to stand out. 

See what we mean?

To top it all off, throw in the multiple marketing avenues through print and web, and it can be hard to decide where to focus your marketing efforts. With all of this information swirling around, it can be easy to forget to give your company a professional image, and one way to do that is through high quality signage. 

Signage is everywhere. We accept that. At the same time, signage is something that shouldn't be ignored. Signs can be placed all over, can draw people's attention, and are an efficient way to spread and communicate your brand. But in order to make your signage stand out in a crowd, it has to be unique. How do you make it unique? Through creativity and high quality color signage solutions you will be unique. Invest in your logo, invest in your signage, and people will notice. Build your brand in multiple places with high quality signage, and build your business. 

Take Your Business Wherever You Go

Vehicle graphics are a low cost, high impact advertising solution for many business owners. Consider the following:

A recent 3M poll showed that 90% of travelers notice the graphics on a wrapped vehicle.

One Scotchprint Graphics truck reached an estimated 40,585 people per day in Chicago.

75% of consumers form impressions about a company based on Fleet graphics.

30% of consumers base buying decisions on impressions they receive from company vehicles.

According to the American Truckers Association the average delivery vehicle makes 16 million visual impressions each year.

The graphic design must be dramatic and eye catching. If your business vehicle is “graphically wrapped”, make sure you park it in a busy traffic area. The cost of the vehicle graphic is typically tax deductible. Consider putting your car to work for your business!

New LED Sign Technology: The positives and negatives

Yes, it seems the next step in Sign technology is the new LED sign technology.  There are many positives to this new technology.  For example,

Signs range from having the ability to display millions of colors.

 Resolutions of the LED signs range up to almost HD quality viewing.

The software that comes with these signs makes changing your daily messages quick and easy and also allows for animations.

However, the downside to this new technology is that it is expensive.  The one big positive to outdoor advertising is that it is extremely cost effective.  However, with this kind of technology, it becomes a much bigger expense.  Also, it is a much debated topic at the moment as to whether these kind of signs are too distracting for daily drivers.  Whatever side you land on, these type of signs are certainly changing the atmosphere of outdoor advertising. 

Signs and Logos of Central Minnesota

Ahhh yes, nothing says welcome like a welcome sign.

The hometown team!

 

Where else would you go to get the things you need?

The famous fish in Waite Park!

 Sign of one of the biggest colleges in the area!

Please, show me a sign ..... any sign.

Creative, effective message

WOW

Really, really good advice

Yes, we're talking to you

Direct and effective

Count your blessings

The eternal question

Everyone uses signs